Professional Experience

As you may have already read, my journey began with serving in the Army right after 9/11; which eventually led to college and thus, my professional experience.

A leading customer-centric digital marketer with a hybrid background. My experience consists of extensive strategic, technical and creative skills; unique in today’s marketplace. I have an MBA in Marketing and hold undergrad degrees in Advertising and Visual Communications as well as certifications in SEO, SEM, SMO, and Web Design, graduate-level certificate in E-commerce Management, in addition to a Disruptive Innovation certificate from Harvard.

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Passion has led to 10 years of demonstrated, evolving experience that has contributed to a successful history of results-producing strategic initiatives. My background includes cross-channel digital marketing strategy development consisting of defining online tone of voice, content development, content management/CMS, FTP file management, SEO, SEM, social media strategy, web analytics, paid social media, display advertising, e-commerce management, web design (big browser, mobile-optimized and responsive design), and mobile applications.

I approach the digital transformation as a growing opportunity, not a threat.

Producing successful digital strategies has increased online engagement and brand equity; while creating a personal touch and humanizing the brand. It is this ability that has fostered online communities and brand trust. I have championed digital strategy development and am well-poised to deliver performance excellence to further deepen the brand’s digital footprint and strengthen the customer journey.

Notable Skills and Accomplishments include:

➢   Increased e-commerce conversion rate by 76% YoY: 3.3% v. 5.83%

➢   Developed social media strategy, social voice and messaging; growing presence by 117% in first 6 months, 471% by 3Q 2014 and 635% during my tenure

➢   Reduced CPA by 30% YoY

➢   Oversaw lead generation campaign for social media sweepstakes, resulting in 186% lift in leads

➢   Created cross-channel strategy to evolve the B2B2C experience in the digital space, resulting in increased consumer interactions by 85%

➢   Provide overall digital strategic leadership for consumer e-commerce site, while spearheading an e-commerce self-service mobile app

➢   Developed a mobile click-to-call display campaign, provided direction, and campaign strategies from ideation, design, headlines and CTA creation to execution and management; which resulted in a .6% CTR and 2% SAR

➢   Oversee a performance-driven, cross-functional team while simultaneously managing a multi-million dollar budget

➢   Publish highly-engaging editorial content across multiple online platforms with a clearly defined tone of voice